How Do We Tell an Industry to Stop Showing Us Images of Unattainable Beauty?

by Natalie Shoemaker

An image cannot hurt you if you don't pay it any mind. This is what researchers from Ryerson University, Canada found when they conducted a study, examining how we process images of ultra-thin models and their effects on us.

The researchers conducted two experiments to see if imagery of seeing ultra-thin models was processed automatically or required a person's full attention in order to feel its effects.

They found participants don't compare themselves to the models when they're pre-occupied, nor did it cause their moods change in a detrimental way. However, another group of participants whose minds were unburdened and were able to give their full attention to the images felt worse at the end of the study.

Tom Stafford wrote about the report in BPS, adding:

“Thin-ideal images are so prevalent in our society that even a temporary effect could produce a consistent load of misery for individuals who attend to them. So the deeper question is how society would need to change so that such images are less prevalent, or so that paying attention to them is no longer celebrated as a priority.”

In some cases, governments are stepping in to regulate the minimum BMI models can be before they work—a small step forward. But the real change needs to come at the cultural level, which tends to be dictated by the market. Researchers from two separate studies both came to the conclusion that businesses may be missing the mark for some consumers by marketing their products with ultra-thin women.

Dr. Xuemei Bian, author of one of the studies, said:

“The issue of fashion industry use of skinny models is very controversial and we have even seen France's parliament considering a ban. Our research shows that the fashion industry has nothing to fear from using average-sized models in its marketing campaigns, and could even find that it sells more of its products by doing so.”

But in order for the market to change, consumers need to let them know there's a problem. 

It's good to know that a shift in thinking can help us to combat the effects these images hold over us, but it's difficult to maintain this forever. The underweight, airbrushed models can be seen on billboards, online ads, and while scrolling through an internet store. It's only a matter of time before we're caught off guard and for a moment see our natural curves as unsightly fat. Over time, it gets to some people--young people, especially--more than others and they begin searching for some #thinspiration.

 

Motivation to start my day #thinspo #thinspiration http://pic.twitter.com/b8BWPqkCbO

— too fat to function (@sk1nnydreams_) September 10, 2015

 

What you'll find here is a community that has become broken by this imagery. It's where you can find protruding ribs and spines idolized—a community that rallies around these ideals and calls them a “lifestyle choice.”

It's an issue and responsibility needs to be taken.

Photo Credit: Bruno Vincent / Getty Staff